# AI Workshop for Sales and GTM Teams

> A hands-on, live online AI workshop where sales, marketing, and customer success teams build a working AI tool for their function in one weekend. Run by Sudip Dutta, a 3X founder who has built AI companies and led GTM organisations for 25+ years. From USD 599.

## What it is

Build the AI your GTM team will actually use, in one weekend. Not a talk. Not a template. A working tool you built. Anyone can spin up an app now. Turning it into pipeline is the hard part. This workshop is where building meets selling, run by someone who has done both for 25+ years.

You name the problem. You build the fix, with guidance the whole way. By Sunday evening you have built it. By Monday your team is using it.

## Who it is for

GTM teams and leaders, across three tracks:

- Sales: build an AI tool for your sales motion, then learn to sell it in.
- Marketing: put AI to work on demand, content, and pipeline.
- Customer Success: use AI to retain, expand, and respond faster.

No coding experience required. It is built for GTM professionals, not engineers.

## Format

- 100% online, live on Zoom.
- Saturday and Sunday, 10 AM to 5 PM IST, with a lunch break.
- Capped at 12 people, for personal attention and live guidance.
- You need a laptop running Mac, Windows, or Linux, a stable internet connection, and a Claude Pro subscription (about 1,800 rupees per month, purchased separately before the workshop).

## Price

From USD 599 per seat. Most companies have an AI upskilling budget that covers this, and an invoice is available on request. No refunds once a seat is reserved.

## Who runs it

Sudip Dutta, a 3X founder and 25+ year GTM leader. Founder and CEO of getBeyond AI (a production multi-agent AI platform) and Relatas (an AI revenue forecasting SaaS). 300% revenue growth in three years, sales led across four continents.

## Frequently asked questions

What is an AI workshop?
A hands-on session where you build a working AI tool for your own function and learn to deploy it, not just talk about AI. This one is run for GTM teams in sales, marketing, and customer success by Sudip Dutta, a 3X founder who has built AI companies and led revenue organisations for 25+ years.

Is the AI workshop online or in person?
It is 100% online, live on Zoom. Sessions run Saturday and Sunday, 10 AM to 5 PM IST, with a lunch break. You join from anywhere with your laptop open and build alongside Sudip in real time.

Do you need to know how to code to build with AI?
No. It is built for GTM professionals, not engineers. If you have never opened a terminal, you are exactly who this is for. You build and ship using AI tools, with guidance at every step.

Can you really build a working AI tool in one weekend?
Yes, and that is the whole point. By Sunday evening you walk out with a working tool for your function, not a folder of notes and good intentions.

What will I build in the AI workshop?
A working AI tool for a real job in your function, plus a plan to deploy it and get your team to actually use it.

I already use ChatGPT and other AI tools. Is this still useful?
Yes. Chatting with one model is the easy part. This workshop teaches you to build a tool around your own workflow and put it in the hands of your team, which is where most people get stuck.

Why pay when there are free AI courses online?
Free courses leave you watching. This is live, hands-on, and capped small, run by an operator who has built AI companies and carried a revenue number. You leave with a working tool, not a playlist you never finish.

What do I need to set up before the workshop?
A laptop running Mac, Windows, or Linux, and a stable internet connection. You will also need a Claude Pro subscription, about 1,800 rupees per month, purchased separately before the workshop.

How much does the AI workshop cost, and can my company pay?
Seats start at USD 599. Most companies have an AI upskilling budget that covers exactly this, and we can provide an invoice on request.

What is the refund policy?
No refunds. With a small cohort, significant preparation, and a live intensive format, your seat is held for you and cannot be released once reserved.

How large is the cohort, and what if I get stuck?
Cohorts are capped at 12 people, so you get personal attention and live guidance. If you get stuck, you are unstuck in minutes, not left behind.

## Contact

- Email: me@sudipdutta.com
- Reserve a seat: me@sudipdutta.com
- LinkedIn: https://www.linkedin.com/in/sudipdutta