--- title: "Business Storytelling | StoryPlace and Sell-fie | Sudip Dutta" description: "StoryPlace and Sell-fie are business storytelling workshops and speaker sessions for leaders, sales teams, and founders, built on the S.U.D.I.P. framework by Sudip Dutta." url: "https://sudipdutta.com/business-storytelling" type: Person entity: "Sudip Dutta" job_title: "Business Storytelling Workshop Leader and Speaker" works_for: "getBeyond AI" last_updated: "2026-06-22" source_of_truth: "site/business-storytelling/index.html" keywords: ["business storytelling", "StoryPlace", "Sell-fie", "storytelling workshop", "storytelling speaker", "S.U.D.I.P. framework", "S.T.A.R. framework", "sales storytelling"] sameAs: - "https://www.linkedin.com/in/sudipdutta" contact: email: "me@sudipdutta.com" --- # Business Storytelling In the age of AI, story is your superpower. Sudip has spent 25+ years using storytelling to sell to CXOs, raise money, rally engineering teams, and close deals in markets where he had no right to win. StoryPlace and Sell-fie are not communication training programmes. They are the system he has used across three companies and four continents, shared with your team. getBeyond AI, Relatas, Google Launchpad, TEDx, BITS Pilani, INSEAD. ## Two ways in Both formats run on the same underlying system, the S.U.D.I.P. and S.T.A.R. frameworks. The difference is depth and format. - **StoryPlace, the workshop.** How to sell using storytelling. A hands-on programme for leaders, sales, and product teams who want to go deep. 10 hours across 2 to 4 sessions. Toolkit outcome. - **Sell-fie, the speaker session.** Why storytelling matters now. A high-energy session for sales kickoffs, leadership offsites, and company-wide events. 60 minutes. Awareness outcome. ## StoryPlace: the workshop A hands-on business storytelling programme for teams who need to influence, persuade, and get buy-in in high-stakes situations. Not a presentation skills workshop. Not a public speaking course. StoryPlace works on the structure of your thinking and the clarity of your narrative. Format: online, offline, or hybrid, cohort-based with assignments, exercises, roleplays, and feedback loops. Duration: 4 sessions of 2.5 hours across two weekends, or 2 sessions of 5 hours across one weekend. Who it is for: - **Leaders.** CXOs, Directors, VPs, Founders. Your ideas are strong but not landing. StoryPlace gives you a repeatable system to pitch, persuade, and lead with authority. - **Product and Engineering.** You are losing budget conversations and cross-functional buy-in. StoryPlace gives you tools to turn complex ideas into compelling narratives that get traction. - **Sales Professionals.** BDMs, Account Managers, Sales Leaders. Your pitches sound like everyone else's. StoryPlace gives you techniques to break through the noise and make every conversation memorable. What you leave with: - Your signature story. - A repeatable system for selling ideas to any audience. - S.T.A.R. and S.U.D.I.P. frameworks for any situation. - Your business and founder story, pressure-tested. - A sales story framework ready for the next conversation. - A personal story bank for different contexts. - Techniques to win trust faster in any room. - Clarity and confidence in high-stakes conversations. ## Sell-fie: the speaker session A 60-minute speaker session for corporate teams who need to influence, inspire, and drive action through business storytelling. High energy, immediately applicable, built for teams who have 60 minutes and need something that lands the same day. Right for sales kickoffs, leadership offsites, team days, and company-wide events. Who it is for: - **Sales Leaders and Teams.** Facts and features do not build relationships. Sell-fie gives your team customer-centric stories that influence, differentiate, and win. - **Product Leaders.** Winning ideas fail to land when presented as data, not stories. Sell-fie gives a narrative framework that gets consistent buy-in. - **Engineering Leaders.** Complex solutions get lost in translation. Sell-fie gives the tools to translate technical depth into stories that build trust. What your team leaves with: - A clear understanding of why stories work better than data in high-stakes conversations. - The S.U.D.I.P. and S.T.A.R. frameworks, ready to use the next day. - Real stories your team can apply immediately. - A shared language for how your organisation communicates. ## The frameworks: S.U.D.I.P. and S.T.A.R. **S.U.D.I.P.** Sudip's proprietary framework for structuring stories that connect, persuade, and move people to action. Used across getBeyond AI, Relatas, and enterprise clients globally, the same framework he has used in boardrooms, sales meetings, and investor conversations for 25+ years. **S.T.A.R.** Situation. Task. Action. Result. A proven structure for communicating outcomes with clarity and impact. Combined with S.U.D.I.P., it gives a complete system for any narrative situation. ## The numbers - 96% found content relevant to career goals. - 96.2% rated sessions 8 or above out of 10. - 100% wanted future sessions. ## In their words - "The S.U.D.I.P. and S.T.A.R. frameworks are hard to forget and generated practical ideas I could use immediately." Arushi Singh, BITSoM. - "Helped me move away from boring intros and use storytelling to bring out an interesting version of me." Yash Kolhe, Tata Technologies. - "His authentic approach to competing against billion-dollar competitors showed effective storytelling through genuine effort." Rithi Varsha, JPMorgan. - "Sales without bullshit." Rohit Singhal, CEO, Sourcebits. - "A suave businessman with excellent customer handling skills and storytelling skills." Vishal Arora, VP Technology, WeWork. - "A wealth of storytelling and sales expertise. He goes all the way to make things work." Rajat Garg, Zendesk. ## Where this comes from Four continents. Three companies built from scratch. Every technique in StoryPlace and Sell-fie has been used in a real sales meeting, a real boardroom, or a real investor conversation. Larsen and Toubro, Infosys, Persistent Systems, and Sourcebits are organisations Sudip has worked with and for across his career, not client endorsements. ## Frequently asked questions **Q: What is the difference between StoryPlace and Sell-fie?** A: StoryPlace is a 10-hour hands-on workshop with exercises, assignments, and feedback loops for teams who want to go deep. Sell-fie is a 60-minute speaker session for a broader audience, ideal for kickoffs and company-wide events. Both run on the same S.U.D.I.P. and S.T.A.R. frameworks. **Q: Who runs StoryPlace and Sell-fie?** A: Both are run by Sudip Dutta, a 3X Founder and enterprise AI executive with 25+ years of using storytelling to build companies, win enterprise clients, and lead teams across four continents. He is the Founder of getBeyond AI and Relatas. **Q: What is the S.U.D.I.P. framework?** A: S.U.D.I.P. is Sudip Dutta's proprietary storytelling framework for structuring narratives that connect, persuade, and move people to action. It has been used across three companies and enterprise clients globally over 25+ years. **Q: Who is StoryPlace right for?** A: StoryPlace is right for leaders who need to influence boards and investors, sales professionals who need to win more deals, product and engineering teams who need cross-functional buy-in, and founders who need to pitch with conviction. **Q: Who is Sell-fie right for?** A: Sell-fie is designed for sales teams, product leaders, engineering leaders, and company-wide audiences who need to communicate more effectively in high-stakes conversations. **Q: How do I bring StoryPlace or Sell-fie to my team?** A: Contact Sudip directly at me@sudipdutta.com. ## Contact - Email: me@sudipdutta.com - LinkedIn: https://www.linkedin.com/in/sudipdutta