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Fractional CRO

Fractional CRO, VP Sales, Sales leader, Sudip Dutta

Do you need a Fractional CRO?

A fractional CRO (Chief Revenue Officer) is essentially access to senior sales leader on needed basis, who can solve your immediate sales challenges, till you hire someone full-time. 

What problems do I solve as a Fractional CRO?

  • Is your current sales leader not effective (in certain areas). As a Founder/ CEO do you need help to get sales process on track?

  • Looking to move to higher ACV, do you need a sales leader to drive business growth?

  • Looking to hire sales leadership but want to avoid falling into the "hired too soon" trap.

  • Do you need help in creating a business plan to achieve sales targets?

  • Time is not on your side, need to deliver market results soon. Investors are breathing down your neck?

  • Are you building your sales process grounds up and need help with the following

    • revenue strategy.​

    • build sales processes.

    • build pricing strategy.

    • identify TAM and define ICP.

    • define and track key metrics.

    • get the right sales tools.

    • build a sales team.

  • Do you need a sales leader to fix your existing sales process?

    • sales methodologies​.

    • sales tools.

    • sales reporting.

  • Do you need help building/ enhancing sales velocity?

    • boost your deal size.

    • improve pipeline.

    • improve win rate.

    • shorten sales cycle.

  • Do have a problem with sales conversions?

    • not enough leads.​

    • leads not converting.

    • figuring out the ICP.

  • Do you need help with your sales team?

    • hiring.

    • managing.

    • coaching.​​

"Sales without bullshit!"

"Sudip has wealth of sales expertise, which was clearly evident during my interactions with him. He listens to the requirements and goes all the way to make things work. I enjoyed working with Sudip and would love to work with him again."

"Sudip's feedback is very candid and his approach has been really helpful. We like the process and his way of working. It's making us more streamlined and process oriented."

Fractional CRO, VP Sales, Sales leader, Sudip Dutta

Approach: How can I help?

With 23+ years of experience as a Sales Rep > Sales Manager > Sales Director > VP Sales > Partner > CEO, I have seen it all and lived it all. I can empathize with all roles. 

As a Fractional CRO, I assess your unique business needs, create a custom plan, and become part of your team to execute it with the right systems and processes to deliver results.

As Fractional CRO, I'm not a sales consultant, I do the work for you. I executeI will lead the following: 

  • Sales Operations and Execution

    • Develop, implement and execute revenue growth strategy

    • Build and oversee sales process from Lead gen to closure.

    • Set up your sales process and methodologies.

    • Manage forecasting and reporting.

    • Collaborate with cross functional teams.

  • Improve Sales Velocity

    • boost your deal size.

    • improve pipeline.

    • improve win rate.

    • shorten sales cycle.

  • Team Leadership

    • Lead your existing sales + marketing + customer success teams.

    • Hire new team members.

    • Train, coach and manage high performance team.

    • I can even help you hire your next CRO.

  • Budget allocation and Management

    • Develop and manage sales budget.​

    • Monitor and control expenses.

  • Market Expansion and Business Dev

    • Lead partnerships/ strategic alliances.​

    • Develop relationships with clients/ stakeholders, industry influencers.

While you look for a full time CRO, this process sets up the new full-time CRO for success.

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Process & Timeline

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