Transition from Founder Led to Sales Led Organization
Are you facing any of these sales challenges in transitioning?
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As a founder you are burnt out with demanding buyers, handling multiple stake holders, long sales cycles, managing competition all while building your company?
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As a founder do you lack the required expertise to test core B2B GTM
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assumptions validation
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Ideal Customer Profiling
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Value Proposition Design
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Outbound Demand generation
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Early Sales Process Development
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Limited founder resources to lead GTM Efforts. As a founder, you need to focus on other activities and need a leader to handle sales.
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Are you struggling to get in front of the prospects and convert?
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Time is not on your side; you need to deliver results fast. Your investors need to see a repeatable and predictable sales process.
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The business is not scaling without the founder.
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You need to transition yourself out of the sales role but be still tuned to it.
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Looking to hire experienced Sales / GTM leader but don't want to fall in the "hired too soon" trap?
How can I help?
Having founded 2 startups, I understand the pain of transitioning from Founder led sales to sales led.​
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I will
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work with the founder to understand how s/he currently sells -
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customer discovery process - story and prospect interactions.
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validate assumptions and why and what is working.
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interview the existing prospects and understand why they are excited about the product/ service.
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evaluate your existing process.
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run GTM experiments.
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build the GTM plan. with clear ownership.
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build the sales organization.
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build the sales playbook.
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evaluate exiting sales tools.
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set up the sales process.
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build talent pipeline and hire team members.
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build the commission structure.
"Sales without bullshit!"
"Sudip has wealth of sales expertise, which was clearly evident during my interactions with him. He listens to the requirements and goes all the way to make things work. I enjoyed working with Sudip and would love to work with him again."
"Sudip's feedback is very candid and his approach has been really helpful. We like the process and his way of working. It's making us more streamlined and process oriented."