Fractional Chief Revenue Officer.
When sales is stuck, I fix it and own the number.
Sudip Dutta is a fractional Chief Revenue Officer (CRO) and GTM leader for companies across the US and India. He steps in when founders still close every deal, when the sales team or its leadership is not delivering, or when GTM needs a fresh pair of eyes.
When sales is not working, I step in and fix it.
I embed part-time, find what is broken, and fix it with your team: who sells, what they sell, how pipeline is built, and how the forecast is called. This is not advisory. I own the number.
Founder still closing every deal
I find what is winning and what is not, turn it into a repeatable playbook, hire the sellers, and win new deals without you in every room.
Sales team busy but missing the number
I diagnose why deals are stalling, rebuild the pipeline and the weekly cadence, and turn activity into forecastable revenue.
Sales leadership not working
I lead the team, give the board one credible revenue voice, rebuild confidence, and hand over to a structure that works.
GTM motion that needs a course correction
I pinpoint what is broken in who you sell to, what you say and how you sell, then fix it.
- Taken companies from founder-led sales to a sales team that sells without the founder.
- Built sales organisations from zero, with inside sales, demand generation and field sales teams across India and the US.
- Led the team that won leading Indian banks, national media networks, a major airline and a global beverage brand.
- Ran the operating cadence: weekly pipeline reviews, monthly forecasts and QBRs.
S4: the Sudip Surround Sound System.
Your buyers hear one clear story from every direction, until they repeat it themselves. How S4 works for your market is where our first conversation starts.
CXO roundtables Breakfast meetings Customer advisory boards Industry events Partners and advisors Content and storytelling
Your first 90 days with me.
What each stage looks like depends on your pipeline, your customers and your team. Walk me through yours and I will show you the plan.
I also build AI inside the systems you already run, and run storytelling workshops for sales teams. See AI Practice · Storytelling.
Frequently asked questions.
What is a fractional Chief Revenue Officer (CRO)?
A fractional Chief Revenue Officer (CRO) is a senior revenue leader who works part-time inside a company and owns the sales number, without the cost of a full-time hire. They fix the sales team, the pipeline cadence and the forecast. Sudip Dutta works as a fractional CRO and GTM leader for companies across the US and India, with 25+ years of GTM leadership and three companies built from scratch.
What does a go-to-market strategy consultant do?
A go-to-market strategy consultant helps an organisation decide how to take a product to market: target segments, pipeline strategy, sales team structure, GTM motion design, and forecasting. Sudip Dutta goes beyond advice, embedding as a fractional CRO and owning the revenue outcome, with 25+ years across four continents and three companies built from scratch.
When should a company hire a fractional CRO instead of a full-time CRO?
When it needs senior revenue leadership now but cannot justify or fill a full-time CRO role. The usual signs: the founder still closes every deal, the sales team is busy but missing the number, the current sales leadership is not working, or the GTM motion needs a fresh pair of eyes. Sudip Dutta steps in at that point, fixes what is broken, and owns pipeline and forecast.
How does a company move from founder-led sales to a sales team?
Founder-led sales stops scaling when the founder is the only one who can close. The move means finding what is winning and what is not, turning it into a repeatable playbook, hiring the sellers, and winning new deals without the founder in every room. Sudip Dutta has taken companies through this move as a fractional CRO.
What does a sales turnaround involve?
A sales turnaround starts with a diagnosis: why deals are stalling, whether the sales leadership is working, and what is broken in who the company sells to, what it says and how it sells. Then the pipeline and the weekly cadence are rebuilt so activity turns into forecastable revenue. Sudip Dutta leads turnarounds as a fractional CRO and owns the number while it happens.
How is a fractional CRO different from a sales consultant?
A sales consultant advises and leaves. A fractional CRO joins the leadership team, runs the pipeline reviews and the forecast, and owns the number. Sudip Dutta works the second way.
What industries has Sudip Dutta sold into?
Aviation, banking, cloud infrastructure, distribution, education, FMCG, media, real estate, startups, system integrators and technology, across India, the US, the UK, Chile and China.
How does a fractional CRO engagement with Sudip Dutta work?
GTM leadership engagements are scoped to the organisation's needs. Typical structures combine an advance component with a monthly retainer and outcome-based compensation, though the exact model depends on the engagement. Contact Sudip directly at me@sudipdutta.com to discuss what fits your situation.
Where is Sudip Dutta based, and does he work on-site or remotely?
Sudip is based in Bengaluru, India, but is often on the road, working with companies across the US, the UK and India. Engagements mix on-site travel and remote work, depending on the company's location and the scope.
How do I get in touch?
Contact Sudip directly at me@sudipdutta.com.